Digital Marketing for Busines Owners
This online course is specially designed for business owners who want to grow their businesses online in the right way as well as people who want to take Digital Marketing as a career. The course leads you through the correct way to set up a business on various digital platforms while avoiding the common pitfalls.
Covered in the course are platforms such as Facebook, Instagram, WhatsApp Business, Google My Business, a general overview of online advertising and a demonstration of running an advert using Facebook Ads and Google Ads.
Business owners who take this course are sure to get a deep understanding of how social media platforms work for business, how to position their business for visibility, but more importantly, how to spend advertising funds efficiently and wisely while getting the desired results.
About Instructor
Ayodeji is a certified digital marketing professional with both Facebook and Google. With Facebook, he is also a Certified Lead Trainer, (one of 21 such Certified Trainers in Nigeria), a Certified Digital Marketing Associate, and a Certified Media Planning & Media Buying Professional.
Ayodeji has 10 years’ experience in digital marketing. This digital marketing training helps business owners navigate the complex online world with proven practical methods and innovations.
Ayodeji is also an alumnus of the Enterprise Development Centre, Pan Atlantic University and thus often teaches beyond digital marketing.
Facebook Certified Media Buying Professional
Facebook Certified Media Planning Professional
Facebook Blueprint Trainer Network - Lead Trainer
Facebook Certified Digital Marketing Associate
Facebook Certified Creative Strategy Professional
Curriculum
- Over 43 lessons and over 5 hours of content!
- Learn at your own pace. You have lifetime access to the course.
- Simple, effective digital marketing strategies for getting new customers daily
- Understand the differences between a Facebook Page and a Facebook Profile
- Get the Facebook Page Manager app and never miss messages from your potential customers again
- How to customize and personalize automated messages to your potential customers
- How to use Instagram Hashtags to get real loyal followers and increase discovery of your business
- Learn how to create engaging content for your business using up to 9 different free apps
- How to schedule multiple posts for your social media pages so that you can focus on other productive things
- Using Google My Business app to gain free visibility on Google Search
- Using the WhatsApp Business App and its amazing features: Instant replies, away messages, labels, the CATALOGUE! Fantastic
- Learn the rudiments of boosting your posts to a larger audience on Facebook and Instagram
- Intermediate level Advertising – Facebook Advertising using Facebook Ads Manager
- Intermediate level Advertising – Google Search Engine Advertising using Google Ads
- Intermediate level – Understanding measurements on the web – Facebook Pixel, Google Analytics
- What is Digital Marketing
- Digital Marketing Course Outline
- Definition of Digital Marketing
- Organic and Paid Marketing
- Platforms for Digital Marketing
- Facebook For Business
- Creating a Facebook Business Page
- The Page Manager App – Adding other people to Manage your Page
- Effective Messaging and Personalization
- Your Facebook Content Strategy
- Scheduling posts
- Facebook Live
- Instagram for Business
- Creating or switching to Instagram business profile
- Hashtags
- IGTV
- Instagram Stories
- Instagram Live
- Instagram for Imagery (Your Content strategy)
- WhatsApp for Business
- Getting Started – Installing WhatsApp Business
- Greeting Message,
- Away Messages
- Labels
- Quick Replies,
- Your WhatsApp Business short link
- Google My Business
- Getting Started – Installing Google My Business
- Posting Content on Google My Business
- Advertising With Facebook
- Strategies for Advertising
- Boosting posts on Facebook
- Promoting posts on Instagram
- Facebook Pixel and Facebook SDK
- Facebook Ads with Ads Manager
- Advertising with Google
- Introduction to SEO and SEM
- Differences between SEO and SEM
- Demonstration of SEO and SEM
- Google Ads Campaign Structure
- Sign up for Google Ads
- Setting up Google Ads Search Campaign
- Setting up Google Ads Search Campaign 2
- Google Analytics
- Installing Google Analytics on your WordPress Website
Target Students
This course is targeted at business owners who really want to understand digital marketing from the fundamentals to intermediate level.
Frequently Asked Questions
1. Can I take this course on my phone?
Yes.
Most of it can be implemented on your phone. Modules 6 and 7 are best on a computer.
3. What is the nature of the course?
This is an online course, you will be given access to the course once you complete your registration. This means you can log in at any time and continue taking the course.
4. When does the class start?
Your class starts whenever you complete your registration.
You can take it from home and at your own pace.
Does this course come with a certificate?
Yes, this course comes with 1 Certificate