School of Social Media Management
₦85,000.00
Course Content
Total learning: 58 lessons / 4 quizzes Time: 4 weeks
Week 1 - Welcome to the FlyMyAds School of Social Media Management
- Orientation and Welcome Session 54 min PreviewLecture1.1
- Introduction 03 minLecture1.2
- Opportunities in Social Media Management 04 minLecture1.3
- What Makes you an Effective Social Media Manager 05 minLecture1.4
Week 1 - What Skills do you Need as a Social Media Manager?
- Research Skills 02 minLecture2.1
- Writing Skills 02 minLecture2.2
- An eye for Visually Appealing Content 02 minLecture2.3
- Customer Service Skills 03 minLecture2.4
- Analytical Skills 02 minLecture2.5
Week 1 - Where do Social Media Managers Work?
- Social Platforms For Business 03 minLecture3.1
- Facebook For Business 03 minLecture3.2
- Creating a Facebook Business Page 05 minLecture3.3
- The Facebook Business Suite App 02 minLecture3.4
- Using the Facebook Business Suite App 06 minLecture3.5
- Instagram for Business 01 minLecture3.6
- Creating Your Instagram Business Account 02 minLecture3.7
- Switching to an Instagram Business Account 02 minLecture3.8
- WhatsApp for Business 01 minLecture3.9
- WhatsApp Business Features 12 minLecture3.10
- Google My Business 02 minLecture3.11
- Google My Business Features 03 minLecture3.12
- Community Building for Businesses 02 minLecture3.13
- Creating a Facebook Group 06 minLecture3.14
Week 1 - Setting up as a Business
- Your Digital Footprint 03 minLecture4.1
- Business Etiquette 03 minLecture4.2
- Week 1 Virtual Class 01 hour 40 minLecture4.3
- Week 1 Knowledge Checks 10 questionsQuiz4.1
Week 2 - Branding Essentials
- Introduction 04 minLecture5.1
- Branding Essentials for your Business 04 minLecture5.2
Week 2 - Creating Engaging Content
- What is Engaging Content 04 minLecture6.1
- Types of Content 03 minLecture6.2
- Know, Like, Trust 02 minLecture6.3
- Story Telling and the Fast and Frequent Channels 07 minLecture6.4
- Getting Creative with your Mobile Phone 02 minLecture6.5
- Photography Tips 07 minLecture6.6
- Instagram Filters 04 minLecture6.7
- Boomerang App 02 minLecture6.8
- Layout App 06 minLecture6.9
- Animated Text App 06 minLecture6.10
- Time-lapse and Slowmotion 02 minLecture6.11
- Content Creation and Content SchedulingLecture6.12
- Week 2 Virtual Class 02 hour 09 minLecture6.13
- Week 2 Knowledge Checks 5 questionsQuiz6.1
Week 3 - Social Media Advertising
- Introduction to Social Media Advertising 02 minLecture7.1
- Setting SMART Goals 05 minLecture7.2
- Customer Segmentation 05 minLecture7.3
- Customer Needs and Customer Motivations 03 minLecture7.4
- The Advertising Message 03 minLecture7.5
- Examples of Advertising Messages 03 minLecture7.6
- Facebook Advertising PoliciesLecture7.7
- Components of Social Media Ad 02 minLecture7.8
- Demo: Facebook Sponsored Post 12 minLecture7.9
- Demo: Instagram Promotion 08 minLecture7.10
- Week 3 Virtual Class 01 hour 03 minLecture7.11
- Week 3 Knowledge Checks 5 questionsQuiz7.1
Week 4 - Measurements
- Measurements 01 minLecture8.1
- Social Media Metrics 04 minLecture8.2
- Advertising Metrics 06 minLecture8.3
- Facebook Page Insights 15 minLecture8.4
- Instagram Insights 08 minLecture8.5
- Insights from Ad Results 16 minLecture8.6
- Week 4 Knowledge Checks 5 questionsQuiz8.1
Orientation and Welcome Session
This session is not live, it was held in 2021 with our first cohort. But it serves as a great introduction to the course.
Introduction
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