School of Social Media Management
- Digital Marketing
- 57 (Registered)

Social Media Management has grown to be one of the most important areas of marketing online. Many Small business owners find it extremely challenging running their businesses and managing their social channels at the same time. On the other hand, there are many freelance Social Media Managers who are ill-equipped with the right knowledge and skills to adequately support multiple businesses with this dire need.
For this reason, FlyMyAds has decided to create an ongoing program that will continually groom freelancers who can help business owners effectively manage their social media pages, as well as teach business owners who want to manage their online presence themselves.
This Course uses a unique blend of online courses and live Zoom classes to teach the fundamentals of Social Media Management and the ethics of business.
Course Content
Week 1 - Welcome to the FlyMyAds School of Social Media Management
- Orientation and Welcome Session 54 min PreviewLecture1.1
- Introduction 03 minLecture1.2
- Opportunities in Social Media Management 04 minLecture1.3
- What Makes you an Effective Social Media Manager 05 minLecture1.4
Week 1 - What Skills do you Need as a Social Media Manager?
- Research Skills 02 minLecture2.1
- Writing Skills 02 minLecture2.2
- An eye for Visually Appealing Content 02 minLecture2.3
- Customer Service Skills 03 minLecture2.4
- Analytical Skills 02 minLecture2.5
Week 1 - Where do Social Media Managers Work?
- Social Platforms For Business 03 minLecture3.1
- Facebook For Business 03 minLecture3.2
- Creating a Facebook Business Page 05 minLecture3.3
- The Facebook Business Suite App 02 minLecture3.4
- Using the Facebook Business Suite App 06 minLecture3.5
- Instagram for Business 01 minLecture3.6
- Creating Your Instagram Business Account 02 minLecture3.7
- Switching to an Instagram Business Account 02 minLecture3.8
- WhatsApp for Business 01 minLecture3.9
- WhatsApp Business Features 12 minLecture3.10
- Google My Business 02 minLecture3.11
- Google My Business Features 03 minLecture3.12
- Community Building for Businesses 02 minLecture3.13
- Creating a Facebook Group 06 minLecture3.14
Week 1 - Setting up as a Business
- Your Digital Footprint 03 minLecture4.1
- Business Etiquette 03 minLecture4.2
- Week 1 Virtual Class 01 hour 40 minLecture4.3
- Week 1 Knowledge Checks 10 questionsQuiz4.1
Week 2 - Branding Essentials
- Introduction 04 minLecture5.1
- Branding Essentials for your Business 04 minLecture5.2
Week 2 - Creating Engaging Content
- What is Engaging Content 04 minLecture6.1
- Types of Content 03 minLecture6.2
- Know, Like, Trust 02 minLecture6.3
- Story Telling and the Fast and Frequent Channels 07 minLecture6.4
- Getting Creative with your Mobile Phone 02 minLecture6.5
- Photography Tips 07 minLecture6.6
- Instagram Filters 04 minLecture6.7
- Boomerang App 02 minLecture6.8
- Layout App 06 minLecture6.9
- Animated Text App 06 minLecture6.10
- Time-lapse and Slowmotion 02 minLecture6.11
- Content Creation and Content SchedulingLecture6.12
- Week 2 Virtual Class 02 hour 09 minLecture6.13
- Week 2 Knowledge Checks 5 questionsQuiz6.1
Week 3 - Social Media Advertising
- Introduction to Social Media Advertising 02 minLecture7.1
- Setting SMART Goals 05 minLecture7.2
- Customer Segmentation 05 minLecture7.3
- Customer Needs and Customer Motivations 03 minLecture7.4
- The Advertising Message 03 minLecture7.5
- Examples of Advertising Messages 03 minLecture7.6
- Facebook Advertising PoliciesLecture7.7
- Components of Social Media Ad 02 minLecture7.8
- Demo: Facebook Sponsored Post 12 minLecture7.9
- Demo: Instagram Promotion 08 minLecture7.10
- Week 3 Virtual Class 01 hour 03 minLecture7.11
- Week 3 Knowledge Checks 5 questionsQuiz7.1
Week 4 - Measurements
- Measurements 01 minLecture8.1
- Social Media Metrics 04 minLecture8.2
- Advertising Metrics 06 minLecture8.3
- Facebook Page Insights 15 minLecture8.4
- Instagram Insights 08 minLecture8.5
- Insights from Ad Results 16 minLecture8.6
- Week 4 Knowledge Checks 5 questionsQuiz8.1
Instructor
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