Digital Marketing for Business Owners
₦50,000.00
Course Content
Total learning: 43 lessons Time: 5 hours
Section 1 - What is Digital Marketing?
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Section 2 - Facebook for Business
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- Lesson 5 – Creating Your Facebook Business Page 17 min PreviewLecture2.1
- Lesson 6 – The Facebook Page Manager App – Adding others to manage your page 10 min PreviewLecture2.2
- Lesson 7 – Messaging, Instant Replies and Away Messages 09 min PreviewLecture2.3
- Lesson 8 – Your Facebook Content Strategy 08 minLecture2.4
- Lesson 9 – Scheduling Posts 08 minLecture2.5
- Lesson 10 – Facebook Live 11 minLecture2.6
Section 3 - Instagram for Business
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- Lesson 11 – Introduction to Instagram Business 04 minLecture3.1
- Lesson 12 – Creating an Instagram Business Profile 01 minLecture3.2
- Lesson 13 – The Correct Way to Use Hashtags 06 minLecture3.3
- Lesson 14 – IGTV – Instagram TV 03 minLecture3.4
- Lesson 15 – Instagram Stories 05 minLecture3.5
- Lesson 16 – Instagram Live 07 minLecture3.6
- Lesson 17 – Your Instagram Content Strategy 08 minLecture3.7
- Lesson 18 – Creativity Apps 18 minLecture3.8
- Lesson 19 – Business Insights 20 minLecture3.9
Section 4 - WhatsApp Business
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- Lesson 20 – Installing WhatsApp Business – Getting Started 02 minLecture4.1
- Lesson 21 – Greeting Message – WhatsApp Business 02 minLecture4.2
- Lesson 22 – Away Messages – WhatsApp Business 02 minLecture4.3
- Lesson 23 – Labels – WhatsApp Business 05 minLecture4.4
- Lesson 24 – Quick Replies – WhatsApp Business 03 minLecture4.5
- Lesson 25 – Your WhatsApp Business Shortlink 03 minLecture4.6
- Lesson 26 – WhatsApp Business Catalogue 08 minLecture4.7
Section 5 - Google My Business
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Section 6 - Advertising with Facebook
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- Lesson 29 – Strategies for Advertising 15 minLecture6.1
- Lesson 30 – Boosting Posts on Facebook 12 minLecture6.2
- Lesson 31 – Promoting Posts on Instagram 06 minLecture6.3
- Lesson 32 – Facebook Pixel and Facebook SDK 17 minLecture6.4
- Lesson 33 – Facebook Ads Campaign Structure 10 minLecture6.5
- Lesson 34 – Facebook Campaign Objectives 20 minLecture6.6
Section 7 - Advertising with Google
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- Lesson 35 – Introduction to SEO and SEM 03 minLecture7.1
- Lesson 36 – Differences between Search Engine Optimization and Search Engine Marketing 08 minLecture7.2
- Lesson 37 – SEO and SEM Demonstration 06 minLecture7.3
- Lesson 38 – Google Ads Campaign Structure 04 minLecture7.4
- Lesson 39 – Sign up to Google Ads 01 minLecture7.5
- Lesson 40 – Setting up Google Ads Search Campaign 1 23 minLecture7.6
- Lesson 41 – Setting up Google Ads Search Campaign 2 13 minLecture7.7
- Lesson 42 – Google Analytics 08 minLecture7.8
- Lesson 43 – Installing Google Analytics on your website 08 minLecture7.9
Lesson 7 – Messaging, Instant Replies and Away Messages
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