Digital Marketing for Business Owners
- Digital Marketing
- 2111 (Registered)
This online course is specially designed for business owners who want to grow their businesses online in the right way. The course leads you through the correct way to set up your business on various digital platforms while avoiding the common pitfalls.
Covered in the course are platforms such as Facebook, Instagram, WhatsApp Business, Google My Business and a general overview of online advertising.
Business owners who take this course are sure to get a deep understanding of how social media platforms work for business, how to position their business for visibility, but more importantly, how to spend advertising funds efficiently and wisely while getting the desired results.
Course Content
Section 1 - What is Digital Marketing?
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Section 2 - Facebook for Business
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Section 3 - Instagram for Business
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- Lesson 11 – Introduction to Instagram Business
- Lesson 12 – Creating an Instagram Business Profile
- Lesson 13 – The Correct Way to Use Hashtags
- Lesson 14 – IGTV – Instagram TV
- Lesson 15 – Instagram Stories
- Lesson 16 – Instagram Live
- Lesson 17 – Your Instagram Content Strategy
- Lesson 18 – Creativity Apps
- Lesson 19 – Business Insights
Section 4 - WhatsApp Business
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- Lesson 20 – Installing WhatsApp Business – Getting Started
- Lesson 21 – Greeting Message – WhatsApp Business
- Lesson 22 – Away Messages – WhatsApp Business
- Lesson 23 – Labels – WhatsApp Business
- Lesson 24 – Quick Replies – WhatsApp Business
- Lesson 25 – Your WhatsApp Business Shortlink
- Lesson 26 – WhatsApp Business Catalogue
Section 5 - Google My Business
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Section 6 - Advertising with Facebook
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Section 7 - Advertising with Google
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- Lesson 35 – Introduction to SEO and SEM
- Lesson 36 – Differences between Search Engine Optimization and Search Engine Marketing
- Lesson 37 – SEO and SEM Demonstration
- Lesson 38 – Google Ads Campaign Structure
- Lesson 39 – Sign up to Google Ads
- Lesson 40 – Setting up Google Ads Search Campaign 1
- Lesson 41 – Setting up Google Ads Search Campaign 2
- Lesson 42 – Google Analytics
- Lesson 43 – Installing Google Analytics on your website
Instructor
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