Digital Marketing for Business Owners
- Digital Marketing
- 2111 (Registered)

This online course is specially designed for business owners who want to grow their businesses online in the right way. The course leads you through the correct way to set up your business on various digital platforms while avoiding the common pitfalls.
Covered in the course are platforms such as Facebook, Instagram, WhatsApp Business, Google My Business and a general overview of online advertising.
Business owners who take this course are sure to get a deep understanding of how social media platforms work for business, how to position their business for visibility, but more importantly, how to spend advertising funds efficiently and wisely while getting the desired results.
Course Content
Section 1 - What is Digital Marketing?
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Section 2 - Facebook for Business
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- Lesson 5 – Creating Your Facebook Business Page 17 min PreviewLecture2.1
- Lesson 6 – The Facebook Page Manager App – Adding others to manage your page 10 min PreviewLecture2.2
- Lesson 7 – Messaging, Instant Replies and Away Messages 09 min PreviewLecture2.3
- Lesson 8 – Your Facebook Content Strategy 08 minLecture2.4
- Lesson 9 – Scheduling Posts 08 minLecture2.5
- Lesson 10 – Facebook Live 11 minLecture2.6
Section 3 - Instagram for Business
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- Lesson 11 – Introduction to Instagram Business 04 minLecture3.1
- Lesson 12 – Creating an Instagram Business Profile 01 minLecture3.2
- Lesson 13 – The Correct Way to Use Hashtags 06 minLecture3.3
- Lesson 14 – IGTV – Instagram TV 03 minLecture3.4
- Lesson 15 – Instagram Stories 05 minLecture3.5
- Lesson 16 – Instagram Live 07 minLecture3.6
- Lesson 17 – Your Instagram Content Strategy 08 minLecture3.7
- Lesson 18 – Creativity Apps 18 minLecture3.8
- Lesson 19 – Business Insights 20 minLecture3.9
Section 4 - WhatsApp Business
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- Lesson 20 – Installing WhatsApp Business – Getting Started 02 minLecture4.1
- Lesson 21 – Greeting Message – WhatsApp Business 02 minLecture4.2
- Lesson 22 – Away Messages – WhatsApp Business 02 minLecture4.3
- Lesson 23 – Labels – WhatsApp Business 05 minLecture4.4
- Lesson 24 – Quick Replies – WhatsApp Business 03 minLecture4.5
- Lesson 25 – Your WhatsApp Business Shortlink 03 minLecture4.6
- Lesson 26 – WhatsApp Business Catalogue 08 minLecture4.7
Section 5 - Google My Business
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Section 6 - Advertising with Facebook
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- Lesson 29 – Strategies for Advertising 15 minLecture6.1
- Lesson 30 – Boosting Posts on Facebook 12 minLecture6.2
- Lesson 31 – Promoting Posts on Instagram 06 minLecture6.3
- Lesson 32 – Facebook Pixel and Facebook SDK 17 minLecture6.4
- Lesson 33 – Facebook Ads Campaign Structure 10 minLecture6.5
- Lesson 34 – Facebook Campaign Objectives 20 minLecture6.6
Section 7 - Advertising with Google
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- Lesson 35 – Introduction to SEO and SEM 03 minLecture7.1
- Lesson 36 – Differences between Search Engine Optimization and Search Engine Marketing 08 minLecture7.2
- Lesson 37 – SEO and SEM Demonstration 06 minLecture7.3
- Lesson 38 – Google Ads Campaign Structure 04 minLecture7.4
- Lesson 39 – Sign up to Google Ads 01 minLecture7.5
- Lesson 40 – Setting up Google Ads Search Campaign 1 23 minLecture7.6
- Lesson 41 – Setting up Google Ads Search Campaign 2 13 minLecture7.7
- Lesson 42 – Google Analytics 08 minLecture7.8
- Lesson 43 – Installing Google Analytics on your website 08 minLecture7.9
Instructor
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and 2106 students enrolled.